I had first seen this sign taped above the computer of an IT guy about 15 years ago.
Like all great jokes or social commentary, there is a lot of truth in this statement.
Below is a simple example to illustrate my point, and 3 things to consider before picking:
Having spent most of my career in professional services industries, I can think of countless examples of how this is true…but lets make this a little more relevant by associating it with something we have all experienced: going to the Car Wash.
Good Service (wash) Cheap –> won’t be Fast. They are going to do a good job, it won’t cost a whole lot, but if they get backed up because of using cheaper technology or are understaffed, you will need to wait until they get to you. Moreover, since you are not paying much, employees might not be breaking their back to work quickly. This is okay, just know what you want, and be prepared to deal with the manner in which you get it.
Good Service (wash) Fast –> won’t be Cheap. They are going to do a good job, and it will be fast, but you are going to need to pay for it. This company is probably heavy on staff, using top-notch technology, and they hustle. They might even check your tires and top off your fluids. However, plenty of good employees and good technology are not cheap, you need to attract better staff with better pay and/or benefits, you need to invest in the best technology, and as a result you get to have your cake and eat it to…it’ll just be expensive cake.
Fast Service (wash) Cheap –> won’t be Good. Here we have the speed of Example 2, but we are using the staff and technology of Example 1. Your car will get washed quickly, and you won’t pay much…and that is okay. Maybe you just need the visible dirt or road salt quickly washed off. But don’t be surprised if there are some streaks on your windows, or if they miss a few spot. After all, you got what you paid for.
Enough of the overly simplified and strained analogy…the point here is this:
- You must include the Expectations you have for Delivery/Execution of any business transaction included in the scope of your project/purchase.
- You must include the Perceived Value and Tolerable Related Cost of how you will receive your Purchase in your List of Expectations
- Be sure you understand your options, we make these subconscious-judgments every day when we decide to go home and eat, or stop at a Restaurant, or drive through a fast food establishment. Before making a decision, ask how Fast, Good or Cheap will impact your Experience; you may be willing to live with the result, or you may be willing to pay for a better one.