Leaders have always Mastered the Power of Messaging, and they have embraced the latest mediums to amplify their message.
- The Founding Fathers were masters of using the printing press to mass produce pamphlets, and newspaper editorials, to rally the movement.
- FDR famously used the power of radio to communicate to the masses during the darkest days of the Great Depression and WWII.
- And at this point, everyone has seen how Steve Jobs was able to artfully craft his brand through carefully controlled product rollouts, and the way these messages were made available online.
Moreover, Leaders are Readers. Check out a Biography of any famous CEO, Politician, Philanthropist, Artist, etc.; just about all of them are avid readers.
Which brings me to my point. Mark Twain once famously said:
“The man who doesn’t read good books has no advantage over the man who can’t read them.”
I believe, if Mark Twain were alive today, he would also say:
“Anyone who doesn’t use Social Media has no advantage over a person who can’t use Social Media.”
I know I am going out on a limb here, putting words in the mouth of an American Icon like Mark Twain. But nevertheless, heed the warning:
- Just like the proverbial tree in the woods, accept the reality of how people communicate today; or risk having your message not be heard.
- Interact with thought leaders, relevant organizations, and tap into the power of your network, accept the reality that these people are engaging via Social; or be left out of the conversation.
- Take advantage of all your tools, accept the reality that business is going Social; or risk competing against those of us that do.
On a side note, I highly recommend Mark Twain’s autobiography, it is the perfect book for your night stand, a series of short entries which can be read each night.